A powerful tool for focus and motivation: Simon Sinek’s bagel trick

What is the main reason we lose focus and motivation? Where does our motivation and focus go? Well, for me it’s obstacles. Whenever I’m focusing more on the struggles I’ll have to go through to get something, I get really discouraged.

British author Simon Sinek talks about one advice to get through this problem. He goes on to tell a story about him and one of his friend first. They were together somewhere and saw someone giving away free bagels. Simon was super excited to get the bagel. His friend on the other hand was not. The friend discouraged Simon’s enthusiasm by telling him about how long the line is and that he doesn’t wanna put up with that. He was focused on the obstacles and not the reward. Simon was the opposite. He could only see the free bagel.

At a certain point in our life, all of us accept that mere wishing isn’t enough. We must work for the things we wish to get.

Then some of us get fed up with how stale and predictable (& sometimes terrible) our life is. They get up and try to do something about it.

An unfortunate discovery is to be made at this point.

There is a good reason most people are lazy & unmotivated.

Work is hard. Pursuing ambitious goals is a dark path of constant struggle, failure, confusion & rejection. It’s freaking inhuman and a big bubble of ‘ifs, buts and what ifs’.

Getting through this is the real problem. It’s where you lose sight of why you started the journey in the first place.

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This is exactly what you MUSTN’T forget.

Never let your why be blurry. No matter what it is, shamelessly accept your why. Nurture it, let it grow. Let it consume you. Otherwise, the struggle will overwhelm you and you will quit.

And this is the trick. Keep your eye on the rewards you are working for. Do not forget your why.

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