So you have two choices. Listen to it and work your ass off to meet it’s unreal expectations. Or kill it.
Tag: start with why
Who is Simon Sinek and Why Should You Care?
We humans are such complicated devices. I wish I was born with a manual for understanding myself. The best alternative I’ve found is to listen to anthropologists, psychologists and therapists. This is an exciting but time consuming endeavor.
Whatever, my recent obsession is with Simon Sinek- a British author. I’ve just finished two of his audio-books- Start with why and Leaders Eat Last.
I have always wanted to be a ruthless manager. Strict. Rational. That’s what I’ve been taught in My university’s finance program. That’s what I learned from watching Kevin O’leary and others in Shark Tank. My understanding was, business isn’t charity, to make money you have to be selfish and do whatever to keep your profit margins high.
Simon advocates a totally different approach in his book- Leaders Eat Last. He asks leaders to be benevolent and to be selfless. This type of behavior, as Simon claims, creates loyalty and makes employees work harder and better.
Simon doesn’t stop at only stating his claims. He does two other things that makes him look credible. Firstly, he kind of explains the science behind this. And, second but most importantly, he gives real life examples.
According to him, a good example is Costco, or United States Marine Corp.
He portrays the management of GE as a villain in this book. Their ruthless management, even though critically acclaimed, was no where as effective as Costco.
Something I found fascinating was his discussion about 5 brain chemicals- Dopamine, Endorphin, Serotonin, Oxytocin and Cortisol.
He portrays Dopamine and Serotonin as kind of villains and another chemical Cortisol as what we should strive to remove from our work environment. Oxytocin- the love hormone, is what he envisions as the hero that will save the day for corporations.
Simon has been very popular in YouTube. His interview in Inside Quest garnered more than 11 million views. His talk at Ted has more than million views. Give these videos a shot and see how you feel about his ideals. See you in the next post 🙂